How to Build a Social Media Content System

A structured approach to content pillars, visual consistency, approvals and publishing.

Start with the business goal

A structured approach to content pillars, visual consistency, approvals and publishing. The correct approach depends on your business model, audience, offer, location, budget and current digital setup. A useful plan prioritises the changes most likely to improve clarity, discoverability or conversion before adding more channels.

What to review first

A structured approach to content pillars, visual consistency, approvals and publishing. The correct approach depends on your business model, audience, offer, location, budget and current digital setup. A useful plan prioritises the changes most likely to improve clarity, discoverability or conversion before adding more channels.

Common mistakes

A structured approach to content pillars, visual consistency, approvals and publishing. The correct approach depends on your business model, audience, offer, location, budget and current digital setup. A useful plan prioritises the changes most likely to improve clarity, discoverability or conversion before adding more channels.

A practical next step

A structured approach to content pillars, visual consistency, approvals and publishing. The correct approach depends on your business model, audience, offer, location, budget and current digital setup. A useful plan prioritises the changes most likely to improve clarity, discoverability or conversion before adding more channels.