A Simple Digital Marketing Plan for Small Businesses

A sequence for choosing website, search, ads, social and follow-up based on the business goal.

Start with the business goal

A sequence for choosing website, search, ads, social and follow-up based on the business goal. The correct approach depends on your business model, audience, offer, location, budget and current digital setup. A useful plan prioritises the changes most likely to improve clarity, discoverability or conversion before adding more channels.

What to review first

A sequence for choosing website, search, ads, social and follow-up based on the business goal. The correct approach depends on your business model, audience, offer, location, budget and current digital setup. A useful plan prioritises the changes most likely to improve clarity, discoverability or conversion before adding more channels.

Common mistakes

A sequence for choosing website, search, ads, social and follow-up based on the business goal. The correct approach depends on your business model, audience, offer, location, budget and current digital setup. A useful plan prioritises the changes most likely to improve clarity, discoverability or conversion before adding more channels.

A practical next step

A sequence for choosing website, search, ads, social and follow-up based on the business goal. The correct approach depends on your business model, audience, offer, location, budget and current digital setup. A useful plan prioritises the changes most likely to improve clarity, discoverability or conversion before adding more channels.