Google Business Profile Optimisation Checklist

A practical checklist for services, categories, hours, service areas and profile completeness.

Start with the business goal

A practical checklist for services, categories, hours, service areas and profile completeness. The correct approach depends on your business model, audience, offer, location, budget and current digital setup. A useful plan prioritises the changes most likely to improve clarity, discoverability or conversion before adding more channels.

What to review first

A practical checklist for services, categories, hours, service areas and profile completeness. The correct approach depends on your business model, audience, offer, location, budget and current digital setup. A useful plan prioritises the changes most likely to improve clarity, discoverability or conversion before adding more channels.

Common mistakes

A practical checklist for services, categories, hours, service areas and profile completeness. The correct approach depends on your business model, audience, offer, location, budget and current digital setup. A useful plan prioritises the changes most likely to improve clarity, discoverability or conversion before adding more channels.

A practical next step

A practical checklist for services, categories, hours, service areas and profile completeness. The correct approach depends on your business model, audience, offer, location, budget and current digital setup. A useful plan prioritises the changes most likely to improve clarity, discoverability or conversion before adding more channels.